Marketing expert Dan Kennedy estimates that “the average adult consumer is presented with more opportunities to spend money today in one 4-hour period than he was in thirty 24-hour periods just a decade ago.”
Ten years from now we’ll look back on today as positively serene.
Email, formerly the low-stress way you kept in touch with friends and worked from home when your boss kindly let you, is now so disruptive that Tim Ferris (The 4-Hour Work Week) cautions us not even to peek until we’ve accomplished the most important tasks of the workday.
Is the solution to blame marketers? Or to fine tune your personal filters and take back your life?
As an attraction marketer for two decades now, I know that one woman’s “sleazy hype” is another’s “just what I’ve been looking for–and it’s on sale!”
Recently I was accused of turning to “lack-based marketing tricks” by a reader objecting to the email headline: “There’s room for just 4 more new coaching clients before the rates go up.”
She didn’t read the 50 or so responses saying, “Thank you! I’ve been thinking about coaching for so long — your offer sounds great — what’s the next step?”
It’s hype if you aren’t interested and a blessing if you are.
Rather than waste your life energy denouncing hype and feeling victimized by marketers, take responsibility. Get clear on what you choose to pay attention to. Cheerfully Ignore the rest.
Because the marketing melee marches on.