I’m a huge fan of Kennedy (he’s an amazing marketer and multi-millionaire but, more than that, a brilliant champion of small business owners and entrepreneurs).
Still, I suspected there was something he just didn’t get about the Law of Attraction. Even though he’s written a book, No BS Wealth Attraction for Entrepreneurs — and sells a seminar product by the same name. Both of which I’ve found extremely valuable and often recommend to clients.
Still, Dan Kennedy is often critical of the Law of Attraction.
I decided to write him and ask why. To my surprise and delight he answered in his No BS Marketing Letter.
Dan said: “Gravity is a law…Attraction is not a law at all. It is a process….It is a skill-set that can be acquired, developed, mastered… Most people take the title Think and Grow Rich too literally!”
I agree that too many people watch “The Secret” and decide that action is totally unnecessary as long as they think and feel good. Would you undergo a brain operation if the person operating were not a qualified surgeon but someone who simply “felt good” about surgery?