Wishing you a happy Valentine’s Day!
Here are four easy ways spiritual entrepreneurs can show our customers we love and appreciate them on Valentine’s Day – or any day.
Added on at the end of the list is one technique that – despite its popularity with many online marketers – can turn off some customers. I’ll explain why and what to do instead.
Let’s start with the easy four. They can be used individually or in any combination:
- Send an appreciative email. (What? You don’t have your customers’ email addresses? We need to talk.)
- If you’re organized enough (I wasn’t, at least not this year), send them personally addressed cards, e-cards or a post card.
- If you see them in person, give them a gift, even a small one. My hair stylist gives out shampoo and conditioner sample bottles tied in red ribbons when I see her near Valentine’s Day or in December.
- Or, for those spiritual entrepreneurs who prefer something subtle to the point of anonymity, consider this: silently broadcast to your clients the gift of loving, positive energy. Here’s one simple way to do that:
Sit in a quiet place and begin to take long slow calm breaths. Close your eyes, focus on your heart chakra as you breathe, and imagine gentle waves of rose-colored love light broadcasting from your heart out to all the members of your tribe as you exhale. Breathe gently and slowly and continue sending these waves of love light for as long as you enjoy the feeling. As you breathe out, allow spirit to match each wave with those who will benefit most from it. If specific people come to mind, that is fine. But you can also turn the entire task of deciding who will benefit most over to spirit. All you do is focus on the gentle inhales and exhales of loving energy, knowing spirit will handle the rest.
If you enjoy this breathing practice, use it at any time to broadcast love and peace anywhere in the world it’s needed. Don’t forget to use it for yourself. Let me know your experiences with it.
Let’s look at the unfortunately way too common marketing technique I recommend you refuse to use. Simply:
Don’t call a sale a gift.
Have you ever read a promotional email or visited a website where you were offered the “gift” of buying a product or service at a big discount?
“My gift to you is 40% off any product when you purchase before midnight tonight.”
I’ve been conducting an informal survey and I am not the only person who finds this approach … cheesy.
News flash: A discount – even a substantial one – is not a gift! To call it a gift is misleading.
Gifts by definition are items given to others for free and without obligation. The giver may benefit from the joy of giving, but the recipient is the one who gets the goods. If the giver receives money – even a lower than usual amount – the buyer got a discount, not a gift.
Note: there is absolutely nothing wrong with offering products or services for a discounted price. It’s usually called having a sale. Having sales gives business owners a perfectly respectable way to encourage prospective buyers to make a purchase by lowering the cost for a limited time.
Almost everyone (including the very wealthy) enjoys getting something of value on sale. Review your yearly calendar to identify ideal times to offer sales. Just don’t refer to them as gifts.
Happy Valentine’s Day – I so appreciate all of you who read my emails and posts. Rose-colored heart waves are coming your way.