Posted by Andrea Conway Law of Attraction coach for small business success
When I was employed as a product marketing manager for a computer corporation in the early 1990s, there was no concept of “the heart and soul of marketing.” The sole function of marketing was to act as the corporation’s channel to inform the public about our products.
Marketing as an information channel was as evolved as marketing got.
But in 2007, when I decided to jump the consulting ship completely and work full-time with spiritual entrepreneurs as a Law of Attraction marketing coach, my understanding of marketing burst wide open: it became way deeper and more fundamental to my life as a spiritual entrepreneur than I ever expected.
Without a heart and a soul, marketing was a lifeless shell created by the intellect, a left-brain faculty that primarily functions to recycle thoughts from our past into our futures, whether those thoughts serve us now or not. You might create clever marketing copy, but the inner energy of your marketing would never transcend your habitual thought patterns.
With a heart and soul, marketing became my spiritual guide and business became my evolutionary path.